Archive for the ‘Writing’ Category

Steven Michas on Steve Jobs

Steve Jobs was perhaps one of the most brilliant innovators and creators of our time, no questions asked. His personality wasn’t all bright and sunshine though. Behind this man was a complex arrangement of both extremely positive and negative virtues that combined to create a personality whose personal life mirrored and flowed into his business [...]

Selling Products Like EBooks and Courses: Converting Benefits into Numbers

A good rule when you are selling products such as eBooks or learning courses is that you should make sure to convert their benefits into actual numbers customers can see on the sales page. To make it more concrete, let us say you are selling an eBook on weight loss that you formed out of [...]

Australian Publishing Tactics for the Noob Writer

There are plenty of ways to go about publishing your book and it help to know what australian publishing tactics will work best for you. There are essentially three types of writers; the first is the kind that believes in the value of their message and will stick to it regardless how far it is [...]